Teads wall of content
“IS THIS STILL BRAND ARCHITECTURE OR ALREADY ART INSTALLATION?”
According to visitors, Teads’ trade show appearance was more reminiscent of an impressive art installation than a trade show booth. But how else do you present the world’s leading provider of native video advertising at a digital trade show?
It was an ambitious and risky idea to install 50 screens in the stand walls, network them and play the video content on them.
WE LOVE CHALLENGES
After the Teads programmers had been working on the content for weeks, and after six days of setup, five hours before the start of the trade fair, not all screens were running synchronously, first the customer and finally our technical nerds got nervous. All the more everyone celebrated the moment when the entire installation worked smoothly two hours later. The respect and enthusiasm of the trade audience were the well-deserved reward for our nerves of steel and our customer’s willingness to take risks.
TEADS WALL OF CONTENT
The booth concept for Teads solved the task of spatial translation from “digital to analog” in a spectacular way with the “WALL OF CONTENT”.
A “mosaic of screens” of different formats formed a facade and merged with the semi-transparent white stand architecture. Viewed from the outside, the façade became a large image that captivated visitors from afar.